social media management · remote-first · NYC tri-state
// proposal: social media management

Your content,
actually running
on a system.

A structured five-category framework, built and posted for you — you just tap approve. No camera required to start.

Built and posted with the same system, end to end.

See more of what this looks like in motion.

$ view —@esckey.digital
five-category framework · 70-20-10 risk model · 10-to-1 testing rule · fully remote onboarding · approval-first posting · FAA Part 107 licensed · ★ · five-category framework · 70-20-10 risk model · 10-to-1 testing rule · fully remote onboarding · approval-first posting · FAA Part 107 licensed · ★ ·

Most local businesses aren't losing on quality. They're losing on consistency.

A dormant account, a posting habit with no strategy behind it, or simply no time to keep up — the gap usually isn't talent. It's a system.

001

No system

Posting happens when there's time, not on a schedule — so it stops being a growth channel and becomes an afterthought.

010

No strategy

Content without a framework drifts toward pure promotion, which is exactly what audiences scroll past fastest.

011

No time

Running a business and running a content calendar at the same time is two full jobs. Something gives, and it's usually this one.

Five categories. Every month. No guessing what to post.

Every piece of content fits one of five jobs — so the calendar stays balanced instead of drifting into constant promotion.

20%
Education
Tips, FAQs, how-tos — content that earns trust before it asks for anything.
builds authority
20%
Conversation
Polls, questions, opinion prompts — content built to get a reply, not just a view.
drives interaction
20%
Engagement
Behind-the-scenes, team spotlights, day-in-the-life — the human side of the business.
humanizes the brand
20%
Promotion
Offers, testimonials, service highlights — the only category that's actually about you.
drives leads
20%
Entertainment
Trends, humor, seasonal moments — built for shares, not just saves.
extends reach
70%
Proven content — validated formats your audience already responds to.
20%
Optimized content — improved versions of what's already working.
10%
Experimental — new formats and trends tested in small doses, kept if they land.

You approve. Everything else runs.

Onboarding takes one intake call. After that, your only ongoing job is a single tap.

01

Onboarding

A short intake — brand details, current photos, hours, what's worked before. No camera crew, no disruption to your day.

02

Content built

Posts, captions, and visuals are produced from your existing photos and brand using the five-category framework — built for your specific business, not a generic template.

03

You review

A single link shows everything queued for the month. Approve, comment, or adjust — nothing goes live without your sign-off.

04

It posts

Once approved, posting runs on schedule automatically. You get a monthly snapshot of what happened and why.

Start where it makes sense for your business.

Exact scope depends on what you need — these ranges reflect typical packages for businesses your size.

entry
$150–300 /mo

Google Business Profile management — photos, posts, review responses.

  • GBP posting
  • Review responses
  • Local search visibility
upgrade
$700–1,200 /mo

Core management plus a one-time drone, 360, or interior content shoot.

  • Everything in Core
  • FAA-licensed drone footage
  • 360° virtual tour
  • Evergreen content library
full-service
$1,500+ /mo

Social, GBP, website, and newsletter — run as your outsourced marketing department.

  • Everything above
  • Website management
  • Email newsletter
  • Quarterly strategy review

final scope confirmed on a 15-minute discovery call — no obligation

Before you book a call

Do I need to take new photos?

No. The Core package runs entirely on photos you already have. New photography is an optional upgrade, never a requirement.

How much of my time does this take each month?

One intake call to start, then a single approval link each month. Most clients spend under 15 minutes a month reviewing content.

What if I don't like what's been made?

Nothing posts without your approval. You can request changes directly on the approval link before anything goes live.

Is there a contract?

Terms are confirmed on the discovery call based on the package that fits — details there, not buried in fine print here.

Hit esc on inconsistent posting.

15 minutes to see what a month of content for your business would actually look like.

$ book —30min call →
no obligation · no contract to book the call